Always Be Building The List
More potential buyers → more sales.
All things being equal, there's no reason why a bigger list would make less money than a smaller list, so always make sure to be promoting your list.
  • Create more lead magnets
  • Promote it more often on social media
  • Showcase how people will benefit from being inside
New subscribers are always highly engaging and have a big chance of buying from you from your welcome sequence (referred below.)
Three Ways To Build Your List On Twitter
Twitter has been my main source of traffic to my landing pages, and I must say...
It works. And it works GREAT.
I've tried paid ads to build the list and it's infinitely harder and more expensive to do so.
So here are three ways you can use Twitter to build your list:
  • Have a link to your landing page in your BIO
  • Plug your newsletter at the end of tweets/threads
  • Write a tweet on how you have a FREE (something) to offer and those who're interested just need to send you a DM with their email. Give them the bonus and ask if it's ok to add them into your list
Rules to build a good lead magnet
The lead magnet is the first impression your reader will have from you or at least from your list.
And you know what they say about first impressions - they better be good because you don't have a second chance.
Here are a few rules:
  • Actionable
  • Easy to consume
  • Single Idea Oriented
  • Congruent with your overall content
  • Congruent with your paid products or services
  • Solve a problem the reader already knows he has
7 Different types of lead magnets
Email-delivered guide
Long story short, all you need to do is have a sequence of emails (triggered upon subscription) that teaches people on a particular subject or that challenges them to achieve something.
I like this model because you enforce people to open your initial emails to receive the free content they want to read which creates in them the habit of reading your emails.
Lead Magnet 3.0
One of my favorites way to get new leads, and one that I learned from this blog post.
The concept behind it is to deliver the value upfront instead of using the subscription as the gateway.
I love this because the people who get inside are usually already highly interested in what you have to say and it filters those who're not committed enough in learning from you.
A great example of this in action would be a Twitter thread or a blog article that promotes the newsletter right beneath it.
Short e-book
As much as I like this one, it has the biggest caveat of them all.
People are sick and tired of downloading eBooks they never read (sometimes even paid ones), so making them free can be dangerous.
If you choose this one, make sure it checks every field of the list of the "Rules to build a good lead magnet" section, else you're just losing your shot at creating and long and lasting good impression.
Cheat sheets
If you use any cheat sheet to do your work, there's a good chance that will also be useful for your readers.
For example, if you're a copywriter you can handle a cheat sheet of power words you use to write more persuasive copy. Or if you're a fitness trainer you can handle people a list of protein-rich foods people can grab at the supermarket.
Case Studies
These are the best if you sell a service and want to gain instant authority on the eyes of your readers.
Having a case study proves you've done successful work before and displays your process to newcomers (who might as well become future clients.)
Checklists are insanely easy to consume and valuable for someone that's learning how to do something for the first time or that needs a sort of step-by-step list to not get lost in a given process.
They're one of the easiest ways for your reader to gain instant ROI on your lead magnet.
It can range from email templates to social media content to cold outreach messages templates.