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Celebrity / Us vs Them

Tags
Examples

Celebrity: Tom Brady

Us vs Them: People who can thrive anywhere vs People that can only thrive in one environment

Email Idea: Talk about how Tom brady can win a ring with different teams meaning he's a great player and not just dependent on one team/environment.

Talk about the core principles that make someone self-sufficient.

Tie that to your course that teach the principles about your expertise.