Subject Lines That Work
Subject Lines That Work

Subject Lines That Work

What works
  • Mysterious
  • Curiosity
  • Straight to the point
  • Numbered
  • Contorverse
  • Polarity

Fill-in-the-blank
X secret tips from authority figure

Examples:

  • 3 secret tips from NYT best-seller author
  • 5 secret tips from legendary copywriters
  • 10 secret tips from ripped bodybuilders

How I do something for my clients

Examples:

  • How I write emails for my clients
  • How I do diet plans for my clients
  • How I structure workouts for my clients

What to do if non-desired outcome

Examples:

  • What to do if you can't gain muscle
  • What to do if your sales page are not selling
  • What to do if you're not gaining followers

This is stopping you from desired outcome

Examples:

  • This is stopping you from getting new clients
  • This is stopping you from making course sales
  • This is stopping you from losing weight

Why people who do this never desired outcome

Examples:

  • Why people who skip school never make it in real life
  • Why people who don't tweet enough never sell a lot
  • Why people who jog never put in muscle

You're doing something wrong and I can prove it

Examples:

  • You're doing writing wrong and I can prove it
  • You're doing squats wrong and I can prove it
  • You're doing list building wrong and I can prove it

Steal this context trick

Examples:

  • Steal this anticipation-building trick
  • Steal this content creation trick
  • Steal this persuasion trick

How I ended up achievement

Examples:

  • How I ended up working with a 6-figures agency
  • How I ended up selling 100 courses a day
  • How I ended up putting in 7lbs of muscle a month

How to desired outcome without typic hassle

Examples:

  • How to make money without investing thousands
  • How to put muscle without training 6 days a week
  • How to lose fat without restricting carbs

Copy this context trick to desired outcome

Examples:

  • Copy this Netflix trick to make recurring clients
  • Copy this bodybuilder trick to build dense muscle
  • Copy this tweet style trick to get hundreds of retweets

What I would do if I had to do something again

Examples:

  • What I would do if I had to learn copywriting again
  • What I would do if I had to build an audience again
  • What I would do if I had to lose 50 lbs of fat again

Can you desired outcome with minimum effort?

Examples:

  • Can you build muscle with one workout a week?
  • Can you make money with one email a week?
  • Can you build a profitable agency with one hour of work a day?
  • Grab it while it's hot
You need this ONE thing to benefit

Examples:

  • You need this ONE thing to sell more ebooks
  • You need this ONE thing to lose 5lb a month
  • You need this ONE thing to increase open rates
The difference between bad results and good results

Examples:

  • The difference between a $100 and a $1.000 product launch
  • The difference between losing 2lbs and 10lbs of fat in a month
  • The difference between a 10 followers and a 10.000 followers Twitter account
This is how you know if matter of study is any good

Examples:

  • This is how you know if a course is any good
  • This is how you know if a diet plan is any good
  • This is how you know if a business model is any good

Learn more

This is just the tip of the iceberg on what I can teach you about email marketing.

This is a small section of my guide "Email Starters Playbook" that you can buy for only $39.95.