
Subject Lines That Work
What works
- Mysterious
- Curiosity
- Straight to the point
- Numbered
- Contorverse
- Polarity
Fill-in-the-blank
X
secret tips from authority figure
Examples:
- 3 secret tips from
NYT best-seller author
- 5 secret tips from
legendary copywriters
- 10 secret tips from
ripped bodybuilders
How I do something
for my clients
Examples:
- How I
write emails
for my clients
- How I
do diet plans
for my clients
- How I
structure workouts
for my clients
What to do if non-desired outcome
Examples:
- What to do if
you can't gain muscle
- What to do if
your sales page are not selling
- What to do if
you're not gaining followers
This is stopping you from desired outcome
Examples:
- This is stopping you from
getting new clients
- This is stopping you from
making course sales
- This is stopping you from
losing weight
Why people who do this
never desired outcome
Examples:
- Why people who
skip school
nevermake it in real life
- Why people who
don't tweet enough
neversell a lot
- Why people who
jog
neverput in muscle
You're doing something
wrong and I can prove it
Examples:
- You're doing
writing
wrong and I can prove it
- You're doing
squats
wrong and I can prove it
- You're doing
list building
wrong and I can prove it
Steal this context
trick
Examples:
- Steal this
anticipation-building
trick
- Steal this
content creation
trick
- Steal this
persuasion
trick
How I ended up achievement
Examples:
- How I ended up
working with a 6-figures agency
- How I ended up
selling 100 courses a day
- How I ended up
putting in 7lbs of muscle a month
How to desired outcome
without typic hassle
Examples:
- How to
make money
withoutinvesting thousands
- How to
put muscle
withouttraining 6 days a week
- How to
lose fat
withoutrestricting carbs
Copy this context
trick to desired outcome
Examples:
- Copy this
Netflix
trick tomake recurring clients
- Copy this
bodybuilder
trick tobuild dense muscle
- Copy this
tweet style
trick to gethundreds of retweets
What I would do if I had to do something
again
Examples:
- What I would do if I had to
learn copywriting
again
- What I would do if I had to
build an audience
again
- What I would do if I had to
lose 50 lbs of fat
again
Can you desired outcome
with minimum effort
?
Examples:
- Can you
build muscle
withone workout a week
?
- Can you
make money
with oneemail a week
?
- Can you
build a profitable agency
withone hour of work a day
?
- Grab it while it's hot
You need this ONE thing to benefit
Examples:
- You need this ONE thing to
sell more ebooks
- You need this ONE thing to
lose 5lb a month
- You need this ONE thing to
increase open rates
The difference between bad results
and good results
Examples:
- The difference between a
$100
anda $1.000 product launch
- The difference between
losing 2lbs
and10lbs of fat in a month
- The difference between
a 10 followers
anda 10.000 followers Twitter account
This is how you know if matter of study
is any good
Examples:
- This is how you know if
a course
is any good
- This is how you know if
a diet plan
is any good
- This is how you know if
a business model
is any good
Learn more
This is just the tip of the iceberg on what I can teach you about email marketing.
This is a small section of my guide "Email Starters Playbook" that you can buy for only $39.95.