Email #2 by Gabe Johansson

What I really love about this email is that it starts with Gabe being really honest and "vulnerable" as a build up to the benefits of what he writes about in the email (won't spoil you just yet.)
Subject line: I have a confession...
This one will never go out of fashion, and sparks curiosity to astronomic levels.
Hard to resist this one, and it perfectly fits the theme of his email.
Block 1 - Introduction and context (while being entertaining.)
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Gabe starts by setting up the scene and giving some background context to the readers.
Key factors that I like:
  • Gives context
  • Playful about his own "slacking"
  • Last line builds curiosity & grabs the reader
Block 2 - Presenting the theme of the email
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The stage was set up.
Gabe is now presenting what happened to his business DESPITE him not sending any emails.
He shines a light on the advantages of having emails automated (especially a welcome sequence.) and how much time that saves him to do other business-related tasks.
*this builds up curiosity and make people aware of the offer he does at the end of the email.
Block 3 - Giving out value
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Gabe tells people exactly what they have to do to make good use of their email list in a nicely ordered way.
This clearly shows the reader that he KNOWS what he's talking about.
Block 4 - Presenting his service as the solution to the problem
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The cherry on the top of the cake.
Gabe created the problem, so to speak, and pitched the exact solution - his email copywriting services.