Email #2 by Gabe Johansson

What I really love about this email is that it starts with Gabe being really honest and "vulnerable" as a build up to the benefits of what he writes about in the email (won't spoil you just yet.)

Subject line: I have a confession...


This one will never go out of fashion, and sparks curiosity to astronomic levels.

Hard to resist this one, and it perfectly fits the theme of his email.


Block 1 - Introduction and context (while being entertaining.)
Block 2 - Presenting the theme of the email
Block 3 - Giving out value
Block 4 - Presenting his service as the solution to the problem