Ā
Even though most of our sales will be done using story-based emails, there are still circumstances where sending emails directly pitching our products will yield better results.
Ā
These are especially useful when youāre doing a product launch or a product promotion sequence.
Thereās no one-right-way to write a sales email, and there are a vast number of things we can try and test.
One mental model that you should have in mind is that your sales email should give people the WHAT and WHY and then make them click on a call-to-action that teaches the HOW (your paid products) - people act on what they pay for, donāt forget that.
Hereās one āsee it actionā example from Chris Orzechowski...
Ā
Show example
Ā
Ā
On the next chapter I'll cover a few examples of sales emails.
Ā
Ā