Even though most of our sales will be done using story-based emails, there are still circumstances where sending emails directly pitching our products will yield better results.
These are especially useful when you’re doing a product launch or a product promotion sequence.
There’s no one-right-way to write a sales email, and there are a vast number of things we can try and test.
One mental model that you should have in mind is that your sales email should give people the WHAT and WHY and then make them click on a call-to-action that teaches the HOW (your paid products) - people act on what they pay for, don’t forget that.
Here’s one “see it action” example from Chris Orzechowski...
On the next chapter I'll cover a few examples of sales emails.