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Approaching email marketing the right way is half of the job done.
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Donât dismiss this chapter just because it isnât as practical, because it is as important as the previous ones.
Without the correct mindset, youâll not be able to deal with the bumps in the road, and thatâs the last thing we want for you.
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Mental model 1: Play for the long game
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If youâre still getting started, I understand how frustrating it can be to send emails only to a couple of people.
But thatâs part of the process, and itâs actually good since you get to practice your subject lines/copy game when there isnât much at stake.
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Thereâs little to no other business model with as much leverage as email marketing, the more your list grows, the more money youâll make.
Much like investing in stocks, these things tend to take time to grow, but the more they grow, the better returns they yield.
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Mental model 2: Skin in the game
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The beauty of the daily email system is that it allows you to gain a level of skin in the game that most people wonât have.
Youâll be light-years ahead when it comes to email copy, and general understanding of what works or doesnât for your audience.
Stick to the process, even if youâre not seeing returns, it takes time to hone a craft, and writing email copy is just another craft that anyone can get good at.
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Mental model 3: Find your voice
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It can be hard at first to know what direction to take, and thatâs why modelling email marketers that you admire is the fastest way to get started.
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But despite that, donât forget to keep searching for your voice and for what works for you and your niche.
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Mental model 4: Dealing with unsubscribes
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This one can be tough.
If youâre sending daily emails, youâll get unsubscribes every other day, and thatâs perfectly normal.
I would rather have unsubscribes that donât resonate with my content rather than keeping people on my list just because I only send them an email once in a while and that doesnât ignite the effort to unsubscribe.
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Your final goal is to create an environment of fans and buyers, and ultimately, people who unsubscribe donât match the criteria anyways.
Remember that most donât even know why theyâre subbed to your email list in the first place, so donât take it personally or attach any meaning to it.
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Mental model 5: You're not selling, you're inviting
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If you send daily emails, and if you want to make big money, youâll have to promote your offers on a daily basis (or close to that).
That means youâll be âsellingâ a lot, and for most people, thatâs extremely uncomfortable because they approach the act with the wrong mindset.
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Youâre not evil for selling your offer if you believe it is a good offer and if it brings a ton of value for your readers.
Think about a great offer youâve bought in the past...are you mad at the person who sold it to you, or are you grateful he did it?
Probably the latter.
You have to approach selling as an invitation to check your product and see if it aligns with your readers' needs.
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If it does, great, youâre helping him. If it doesnât, he just wonât buy and thatâs fine, your email was still a great read.
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