Every email marketing platform has a landing page builder inside, but if you want to go the extra mile you can create your own (using WordPress, or carrd.)
There are two types of landing pages/squeeze pages.
Short: This is one where you have little to no copy and a call-to-action and only ask for the email (or name although I believe it is unnecessary). The goal of this type of landing pages is to get the most amount of people inside.
Long: This is one where you take the time and effort to write copy and to properly quality who you want to have inside. The goal of this type of landing page is to get the best possible reader's quality.
Standard examples:
Here’s what your landing page structure should look like copy wise:
(1) Hook
Your hook is your headline, it should be focused on a promise.
Once someone reads it, he must get curious and know exactly what you write about.
Make it bold. Let your reader know what they will get from joining your list.
Framing it in the form of a question is a great way to do it.
(2) Benefits
The benefits should focus on letting your reader know how you will fulfill the promise you just made.
Creating a bullet-list of topics you’re confident that you can help others with works like a charm.
Be clear about what you write and the frequency of your emails, you want to qualify only the right leads into your email list.
(3) Call-to-action
Your call to action should be benefit-driven and assertive to push people inside.
Take a look at a bad and a good example.
✖️ Subscribe now!
✔️ Join hundreds of money-makers below
✖️ Download free
✔️ Read the book for free
(4) Form
The last component of your landing page is the form where your prospect can input his email address and subscribe to your list.
You can additionally ask for your subscriber name so you can have a touch of personalization (this is not mandatory.)
Examples & Inspiration
Here are some great landing pages examples that you can use for inspiration.
Landing Page Domain
Every email marketing platform has its own domain to host your landing page, but it looks cheap to be hosted on the platform itself.
So I always recommend that you get a custom domain so you can assign the landing page your own domain or subdomain (not every Email Marketing Platform has this feature.)
At this point you should have your domain, so we’re good to go.
If you have trouble assigning your custom domain or creating a subdomain, try to search the web/youtube for what you desire.
If you want to create a subdomain (e.g. newsletter.YOURSITE.com) search for:
“How to create a subdomain in BLANK” and fill the blank with your hosting platform.
If you want to assign your custom domain or subdomain to your landing page (that you will be creating in your email marketing platform) search for:
“How to assign a custom domain on BLANK
Blank being your email marketing platform (again not every platform has this feature.)
If your platform of choice doesn’t have this feature, you could always create a simple carrd.co landing page with your own domain (or subdomain) and embed a form that will collect the emails.
Post Subscription Page
Thank You Page
Some landing pages will redirect you to a “Thank You” page right after you subscribe to the person’s list.
This is a great way to break the ice and connect with the new subscriber.
What you should include: 1.) A thank you note 2.) Introduce yourself 3.) Set the tone for the future 4.) Talk about your relevant offers 5.) Break the ice and encourage connection
Here’s an example of mine:
Most email platforms have their in-built ‘thank you’ page builder, but some allow you to redirect it to a custom link.
Upsell Page
This is specifically good if you already have an offer around the theme of your newsletter, or if you’re offering a free lead magnet.
Theme: Online business Offer: Course on how to build a product-based online business
You will build this page just like you would build a sales page, and the goal is to turn your new subscribers into paying-customers right away.
Here’s a framework you can use to write your copy.
This is a great way to have your product being promoted on autopilot on a different channel.
Before creating anything, decide what is it that you want to educate your readers on, and what’s the bold promise that you can fulfill.
Make a list of the benefits that people will have once they join your list.
At this point, you should have an account on one of the suggested platforms.
Head to the landing pages section and create your first landing page once you figure out what’s the main topic that you want to write about, and what type of value you can give to your readers.
You can always pick up a new format or reword it, so aim for having a working landing page instead of none at all.
Once that’s done - go for your ‘thank you’ page.