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Your product launch sequence is your long-format sales letter sent in separated emails (thatâs the mental model you should adapt).
I learned this idea from Jeff Walker, the father of online launches, and this still remains a valid idea to date (he uses this since 1996).
Your aim should be to hype your product up to a point where your customers are already sold on the product even if they haven't read the actual sales letter or seen the price.
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You can do that by...
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Giving hints about what's inside + Let people know what they can accomplish with the information + Give high-value content for free
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You should have as many emails as you need to hype it up, often the more the better.
I highly recommend doing a pre-sale where people can buy at a lower price while the product isn't yet released.
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When youâre ready to pre-sell your product, have at least 3 or 4 emails dedicated to showcasing why people need your product before the PITCH emails.
When youâre finally ready to launch it, sending up to 3 emails on your launch day is a great strategy to collect a lot of $$$.
People will join the hype, and see how confident you are in your offer.
Donât worry about it being a lot of emails in a small time-frame.
It is a one-time thing and people will understand and not get mad (even if they do and unsubscribe, they wouldnât be your buyers anyway).
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Product Launch Framework
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This is just an example of a framework of an actual sequence, you donât have to structure yours this way or talk about these subjects.
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You can do yours, and thereâs no one-way-solution to every industry/niche.
Make sure to save your sequence so you can re-use it if you ever want to run a promotion/relaunch for that product, or simply compare results if you want to re-do it with different content.
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