Email Prompts

Curiosity to get the click

Brief description: The purpose of this email is just to get the click by building up a lot of hype around something beneficial about the product you're promoting.

Find something in the product sales letter that you can use to drive curiosity

Write the email around that without ever telling what it is

Call-to-action to reveal what it is

The deadline

Brief description: Creating urgency is one of the best way to make people take action, and using a deadline to enrol, receive a bonus, or get a discount always does the trick

Emotional story

Present the product

Benefits of the product

Show guarantees

Call-to-action with deadline

Analogy

Brief description: Using analogies is the best way to make readers understand the importance of what you're selling without being salesy.

Find a good analogy for what you're selling

Tell the analogy

Connect analogy with product

What they're not telling you

Brief description: This is a great way to build trust by being super upfront with your readers and further showing your expertise in the matter

List some "common sense knowledge" in your niche

And then hit people with the "hard work" behind the scenes

Connect your product to the solution to that hard work

Is "business model" dead

Brief description: Great way to disarm those who think what you're doing still works even against common belief.

Mock on common clamming's that your business model is dead

Explain why people think that way

Explain why it isn't dead

Turn it around and explain why it is a good model

CTA to your product

The "I fuck up email"

Brief description: Being upfront on what you did wrong is a great way to build trust and let your reader know that it is possible to fuck up but still get results afterwards.

Tell your readers playfully how you fucked up doing something

Tell them what you did to emend that

Connect what you did with product