Curiosity to get the click
Brief description: The purpose of this email is just to get the click by building up a lot of hype around something beneficial about the product you're promoting.
- Find something in the product sales letter that you can use to drive curiosity
- Write the email around that without ever telling what it is
- Call-to-action to reveal what it is
Brief description: Creating urgency is one of the best way to make people take action, and using a deadline to enrol, receive a bonus, or get a discount always does the trick
- Emotional story
- Present the product
- Benefits of the product
- Show guarantees
- Call-to-action with deadline
Brief description: Using analogies is the best way to make readers understand the importance of what you're selling without being salesy.
- Find a good analogy for what you're selling
- Tell the analogy
- Connect analogy with product
What they're not telling you
Brief description: This is a great way to build trust by being super upfront with your readers and further showing your expertise in the matter
- List some "common sense knowledge" in your niche
- And then hit people with the "hard work" behind the scenes
- Connect your product to the solution to that hard work
Is "business model" dead
Brief description: Great way to disarm those who think what you're doing still works even against common belief.
- Mock on common clamming's that your business model is dead
- Explain why people think that way
- Explain why it isn't dead
- Turn it around and explain why it is a good model
- CTA to your product
The "I fuck up email"
Brief description: Being upfront on what you did wrong is a great way to build trust and let your reader know that it is possible to fuck up but still get results afterwards.
- Tell your readers playfully how you fucked up doing something
- Tell them what you did to emend that
- Connect what you did with product