Chapter 6: Fictional Example With Templates
Chapter 6: Fictional Example With Templates

Chapter 6: Fictional Example With Templates

Cover

Nothing is better than learning by observation. So here's a fictional made-up example that aims to teach you how I would outline and write a sequence

Let's assume this is a welcome sequence and that I just gave a lead magnet on how to cut down extra weight gained during quarantine.

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Niche: Fitness

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Perfect Client: Busy men that needs to lose weight

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Problem: Modern men who can't lose the extra weight

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Offer: 12-weeks coaching program

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Mechanism: Only 3 hours a week of workouts

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Objections: Lack of time, lack of habits, lack of motivation

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Spell: John's, Rick's and mine testimonial

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Sword: Free diet plan, $100 OFF for first-time enrollers

PLANNING

AWARENESS LEVEL

→ Readers know they have a problem, probably know they have a solution, but it's hasn't been easily laid out in front of them

STORIES I WANT TO USE

→ My own story on how I went from 230lbs to 180lbs in 6 months only working out 3x a week

→ Ryan's story on how he revigorated his sex life by losing 30lbs in 3 months

BULLETS WITH BENEFITS

  • Increased energy to play with your children, go out with your wife, and perform better at work
  • 2x confidence levels that will lead people to start treating you better
  • More stamina so you can last longer in bed, in your weekend soccer games with your friends, and in your running games with your children
  • Decreased brain fog due to brain chemicals releases that occur after sweating
  • More strength to carry heavy things and be seen as a real-life super hero
  • You'll turn into a role-model for your wife, children, and co-workers which will ultimately lead people to admire and respect you
  • Testosteronal levels will rise and boost your overall being and longevity

TESTIMONIALS

For learning purposes, assume each testimonial is either a picture or a written testimonial.

TESTIMONIAL 1

TESTIMONIAL 2

TESTIMONIAL 3

DISCOUNTS

→ $100 OFF for 1st time enrollers

OBJECTIONS HANDLING

→ Lack of time: All the workouts can be done at home and they only take 30 minutes a day for 6 days a week. Instead of watching TV before taking dinner, put on your training clothes.

→ Lack of habits: You just need to replace one bad habit that was taking you 30 minutes a day.

→ Lack of motivation: I'll text you once a day to give you a pump, and to make sure you're accountable

FLOW OUTLINE + EMAIL TEMPLATES

Note: The flow outline is generic and not specific to this example. There's also a few sentences that could be more specific, so feel free to tweak them to fit your goals.

Email 1

  • Goal: Welcome people + build rapport + get people to reply
  • Strategy: What does this say about you + cliffhanger
  • Email Template

Email 2

  • Goal: Change beliefs
  • Strategy: Lightbulb method + seed planting + cliffhanger
  • Email Template

Email 3

  • Goal: Make people realize the consequences of their problems + set the stage for product launch
  • Strategy: Problem Agitate Solve
  • Email Template

Email 4

  • Goal: Get people to see themselves reflected with story's main character and take action
  • Strategy: Story
  • Email Template

Email 5

  • Goal: Hard sell
  • Strategy: Lay out benefits
  • Email Template