Chapter 4: Strategies
Chapter 4: Strategies

Chapter 4: Strategies

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Apply On Specific Emails

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What Does This Says About You

What you want to do is basically tell the reader that if he joined your list / bought your product it means that he wants something - and basically congratulate him for taking action.

Using this technique will put you in a position where the reader will feel that you 100% understand him, and he his curiosity to keep on reading will peak.

I like to use this on the first email because it is a subtle way to create rapport with the readers through empathy.

Example

Before I talk about what’s happening over the next several days…

I want to congratulate you.

You’re obviously dedicated to fill this with what you teach

Not every person is as dedicated. So it’s great to have you here!

And I believe you’re at the right place at the right time.

Something brought us together.

And I’m excited to share my story and my experience with you.

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Lightbulb Method

In every industry there's a common misconception that everyone deems to be true even if it isn't.

I usually like to tackle that in the second email and counter-argument on why that conception isn't true, and what is the truth instead.

That will put me on a position where people trust me and see me as an authority in the niche.

Example

Do you know one thing that bothers me about email marketing?

All the non-sense around how you should only email once a week else people will "get mad at you".

From my experience...That couldn't be further from true.

People receive HUNDREDS of emails a day.

Do you think they'll EVEN remember you if you just email once a week?

Hint: most will not.

And what I've come to realize is that sending at least 4 emails a week will yield 10x better results than sending an email only once a week.

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Problem Agitate Solve

This is a wildly famous framework that you can use on your sales emails.

It works because you're not only presenting the problem but make the reader feel the pain of the problem if it doesn't do anything to change the outcome.

Colors represent the problem, agitate, and solve section.

Example

Taxes are raising.

Unemployment is off the roof.

And worst...entropy. Nothing is predictable anymore.

This leads to an obvious problem almost everyone will face in the future...

UNCERTAINTY.

Is your job secure and are you sure you won't be laid off?

Would you be able to put food on the table if you lost it?

Will you be able to take care of your wife and children?

Do you have a back-up plan?

If you do. You're on the right track.

If you don't.

There's absolutely NO REASON why you shouldn't start planning for the worst.

That's why I created the "Handbook Guide For The Endangerer 9-5'er"

It contains everything you need to know to start making a side income online EVEN if you are stuck at work from nine to five o'clock.

Actionable step-by-step long-term game that will make you have a second salary in less than a year online.

Check it out here.

Apply Throughout The Sequence

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Cliffhanger Method

A cliffhanger is essentially something that will leave readers wanting to read your next emails.

And it is a wildly effective strategy to use at the end of your emails, especially in your autoresponders.

Example

One of my students started from zero and just messaged me the other day saying he finally hit his goal of $1k/month with his email list.

I'll share with you his story on tomorrow's email.

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Ask People To Reply

I love incorporating this one at the P.S. of my emails because it gives me three things:

  1. It builds better relationship with the readers
  2. It filters those who really want what I have to offer
  3. It makes me a trustworthy sender for email inbox providers

I usually like to use this when I'm offering a high-ticket service, consulting, or when people might need help deciding whether the offer I'm promoting is for them.

Example

EMAIL

If you'd like to book a consulting call with me where we'll discuss 1on1 a strategy for your email list, make sure to reply to this email with the word "CONSULTING".

SIGNATURE

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Bullet-list With Benefits

If you're promoting a course during an email sequence it makes perfect sense to give you reader a walkthrough of what he will get if he decides to purchase the course.

I like to include this at least once or twice mostly at the end of the sequence.

Example

Here are a few things you will learn and get if you take the "XYZ system" course:

  • How to implement email sequences in record time
  • The 5 words sentence that make people want to click on my sales links without hesitation
  • A complete set of 10 fill-in-the-bank email templates ready to be fired up and make sales
  • The unknown P.S. usage that fills my calendar with potential clients
  • ...

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Seed-planting Method

The seed-planting method is a strategy you can use to build trust overtime and to let your reader know that you have something to offer - without directly telling them that.

You do that to increase your value and to not look needy.

That completely shifts the relationship dynamics and you'll be the one on the power side.

You can, for example, mention:

  1. How you helped your students with your unique X strategy
  2. How that ONE student got Y result after taking a coaching call with you
  3. How after you tweaked 'something' your business revenue increased by 10X

Example

Everyone says "the devil is in the details", but is that really true?

Well...

From my experience - it is.

And it's not hard to prove that. Take Ryan's case study...

We started working 1on1 in the past month, and I told him to tweak one simple thing on the way he was structuring his emails.

Only one week after, his revenue increased by 20%.

Why am I telling you this?

Because - there's power in making sure every detail is carefully analyzed and meticulously engineered for maximum profit.

As you can see I'm giving a hint that I helped Ryan, without directly tying that to a product or any call-to-actinn

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Storytelling

One of the most powerful ways to influence people is by telling stories.

It lays out on the old premise "show don't tell" and it is a strategy as old as the human species.

The goal when telling a story is to make the reader believe he can achieve the same success of the main character, whatever success is in the context you use the story.

After Writting The Emails

When all the emails are done wait a few hours and then go back to the drawing board.

Not to write this time, but rather to edit.

Here's what you should do:

  • Use Grammarly or other software to check and correct misspellings as it can be a huge turn-off for certain readers
  • Replace bland adverbs and adjectives for power words. Here's a list from John Carlton.
  • Remove unnecessary words or sentences that don't add anything useful to the message. (You can use the heimingwayapp to do this.