Chapter 4: Strategies
Chapter 4: Strategies

Chapter 4: Strategies

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Apply On Specific Emails

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What Does This Says About You

What you want to do is basically tell the reader that if he joined your list / bought your product it means that he wants something - and basically congratulate him for taking action.

Using this technique will put you in a position where the reader will feel that you 100% understand him, and he his curiosity to keep on reading will peak.

I like to use this on the first email because it is a subtle way to create rapport with the readers through empathy.

Example

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Lightbulb Method

In every industry there's a common misconception that everyone deems to be true even if it isn't.

I usually like to tackle that in the second email and counter-argument on why that conception isn't true, and what is the truth instead.

That will put me on a position where people trust me and see me as an authority in the niche.

Example

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Problem Agitate Solve

This is a wildly famous framework that you can use on your sales emails.

It works because you're not only presenting the problem but make the reader feel the pain of the problem if it doesn't do anything to change the outcome.

Colors represent the problem, agitate, and solve section.

Example

Apply Throughout The Sequence

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Cliffhanger Method

A cliffhanger is essentially something that will leave readers wanting to read your next emails.

And it is a wildly effective strategy to use at the end of your emails, especially in your autoresponders.

Example

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Ask People To Reply

I love incorporating this one at the P.S. of my emails because it gives me three things:

  1. It builds better relationship with the readers
  2. It filters those who really want what I have to offer
  3. It makes me a trustworthy sender for email inbox providers

I usually like to use this when I'm offering a high-ticket service, consulting, or when people might need help deciding whether the offer I'm promoting is for them.

Example

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Bullet-list With Benefits

If you're promoting a course during an email sequence it makes perfect sense to give you reader a walkthrough of what he will get if he decides to purchase the course.

I like to include this at least once or twice mostly at the end of the sequence.

Example

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Seed-planting Method

The seed-planting method is a strategy you can use to build trust overtime and to let your reader know that you have something to offer - without directly telling them that.

You do that to increase your value and to not look needy.

That completely shifts the relationship dynamics and you'll be the one on the power side.

You can, for example, mention:

  1. How you helped your students with your unique X strategy
  2. How that ONE student got Y result after taking a coaching call with you
  3. How after you tweaked 'something' your business revenue increased by 10X

Example

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Storytelling

One of the most powerful ways to influence people is by telling stories.

It lays out on the old premise "show don't tell" and it is a strategy as old as the human species.

The goal when telling a story is to make the reader believe he can achieve the same success of the main character, whatever success is in the context you use the story.

After Writting The Emails

When all the emails are done wait a few hours and then go back to the drawing board.

Not to write this time, but rather to edit.

Here's what you should do:

  • Use Grammarly or other software to check and correct misspellings as it can be a huge turn-off for certain readers
  • Replace bland adverbs and adjectives for power words. Here's a list from John Carlton.
  • Remove unnecessary words or sentences that don't add anything useful to the message. (You can use the heimingwayapp to do this.