“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” — Abraham Lincoln
Before diving into the course...
I want you to understand there are several types of autoresponders.
And for each individual case - you have to understand what strategies you should be or should not be using.
In any case, the Building Blocks chapter teaches you the fundamentals that work no matter the type of autoresponder you want to build.
Here are three common types.
Welcome sequence: triggered on new subscriber
Product promotion: triggered on link click (a link inside one of your emails)
Post-purchase promotion: triggered on a product sale
Note: If the tech behind these seems too hard, don't worry. I recorded small videos explaining to you how to set this up (next chapter, skip it if you already know)
Before writing any autoresponder sequence it's important to write down what you want to accomplish with it and breakdown all the components that can help you during that process.
Regardless of what your goal is...
You should always look at an autoresponder from a relationship-building standpoint.
Every email should push the sale forward by increasingly building the trust your reader has in you whether by showing empathy, being vulnerable, presenting social proof, or transferring confidence.
Key components you should know before starting any sequence
Target Market: Who's exactly your target market
Perfect Customer: How would you describe your perfect customer
Problem: What's the problem you're looking to solve
Offer: What's your offer and its benefits
Mechanism: What's the unique mechanism of your offer
Objections: What objections do the target market have
Spell: What kind of social proof do you have to back up your claims
Sword: How will you make your offer irresistible
I know it might sound like "boring" work to gather all this information together...
But this is key to give you clarity and make sure you can come up with compelling copy.