Let me start this by telling you that most emails straight-out suck.
The most common traits I see is:
- They're not enjoyable to read
- They teach nothing
- They're click baity
- They're salesy
So how will we fix that?
By not using click-bait subject lines.
By using an approach that will hook the reader from start to end.
And by using a combination of entertainment through stories and education through lessons to make our emails the PERFECT read.