Using AIDA to write efficient emails

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The AIDA model was initially developed to optimize sales calls, but it can be used to write emails that are as efficient as they come.

The famous persuasion acronym translates to:

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Attention

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Interest

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Desire

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Action

It's a perfect framework to use in your emails, and it's purpose is to write a compelling email people want to read and take action at the end.

Let's go over each part and look for a practical fictional example:

Attention: Subject Line

A great way to grab attention is to go against the crowd, or to write in a benefit-driven way.

Example:

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Instead of saying: "5 ways to be more productive" Say this: "Chronic procrastinator gets 4 hours of work done in 1"

Interest: Lead

If you think grabbing people's attention on the subject line is enough - you're dead wrong.

A lot of people open emails and decide whether they want to read it or not based solely on the first few sentences - so you must absolutely do your best to grab their attention using a benefit-driven lead that brings context to your email.

Example:

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Do you struggle to keep focused for more than 1 hours? Do you browse google to the point you've self-diagnosed yourself with ADHD? Are you afraid your boss will fire you because you just can't seem to focus at work? If you've answered "YES" to at least one of those questions, you will want to read my story...

Desire: Story

Story are the greatest way to illustrate a point and pain a reality that your reader will want to make part of.

You've heard the saying - show don't tell.

And what better way to do that than to tell a story? Well, there isn't.

Plus if you can write a relatable story, people will WANT to achieve what the main character did thus creating a strong sense of desire.

Example:

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A few months ago I struggled to even keep myself focused for ten minutes... My procrastination was getting out of control, and what should be done in an hour - I was doing it in 3 (or even more sometimes.) So I did what every millennial would do - visit a doctor browse google for answers. But all I found was the typic advice... …make a to-do list... …leave your mobile phone in another room... …make sure you're well rested and have plenty of sleep... If you're like me - YOU'VE TRIED IT ALL! And you KNOW this works to certain extension, but it doesn't really FIX our problems. Well, believe it or not...I talked about this to an old friend and she recommended me this book (that's no longer being published) named - The lazy man method to productivity. She had a copy, and she was kind enough to borrow me. It was a quick read - 5 minutes and I was done with it (how convenient.) I very much enjoyed the read and decided to put it to practice. The result? What would take me 4 hours of work to do... …was now taking me 1 hours - and even LESS sometimes. This was a god sent book, so good I had to show it to you. So I decided to digitalize it and make it available in a PDF format

Action: Call-to-action

Last but not least, now that people are already compelled by your email, they will want to know how they can further take advantage of what you have for them, and that's where your call-to-action comes in.

It must be assertive, direct, and clear.

A great way to do that is by using the IF/THEN method.

Example:

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All procrastinators have one thing in common - they never act on free information... That's why I decided to price this at $9.99 to give you some skin in the game. If you're sick and tired of drowning in due work, then this book is a MUST read. Click here to order it, it takes no longer than one minute.

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