Find out my 5-steps framework to write light speed efficient email sequences that turn readers into buyer
Writing an email sequence is one of the best things you can do for your business.
It runs forever.
It is not expensive.
It provides value at scale.
But it can be tough to start writing one.
That's why I never start writing a single email before planning exactly how I will write my sequence.
I'll go over the framework I use to make sure every sequence fulfils its purpose.
Step 1. Define The Big Goal
What is it that you want to accomplish?
Do you want to sell your digital product?
Do you want to sell your coaching service?
Do you want to sell a done-for-you program?
This is your north star, and it should be the metric that defines the length of your sequence.
There's no restriction, but...
If you want a reference point it would be between 5 and 11 emails.
To determine if you need less or more emails, you have to analyse your offer and measure it around the ROI it can provide, or the average price of your competition.
If your offer is considered low-ticket in your market, you don't need a lot of emails because you don't need great effort to justify the price.
If your offer is considered high-ticket in your market - you want to write more emails so you have more time to educate people on your product, handle all the objections, and justify the price.
Step 2. Audience Awareness
Depending on the sequence you're writing, and on the overall context of your situation, you'll find your prospect between one of these five stages.
The Most Aware
The write an effective campaign you want to figure out your reader's level of awareness and write as if you were building a bridge to walk him to the next level of awareness.
Your overall writing tone should go from more educational to more promotional as the sequence goes by.
Step 3. Gather Important Information
Without a stepping stone, it gets really tough to make sure you're including every relevant information about the product or service you want to promote at the end of the sequence.
That's why you should always go through this process before any sequences.
Gather everything you find relevant. It can be:
→ Personal stories or client's stories
→ Discount codes that you want to use
→ Bullet-points with benefits of your offer
→ List of objections and how to handle them
Keep everything in your swipe file. You'll see how handy it will be in the future.
Step 4. Outline The Sequence
It's way easier to start writing if you already have a theme for each email.
And not only that - it also guarantees that it flows logically.
Here's a short example for a welcome sequence:
Email 1: Welcome People + Short Presentation About Myself Email 2: How I Ended Up Writing Emails For Clients Email 3: My Biggest Struggles When I Was Just Starting Email 4: Mental Shifts That Allowed Me To Get Clients Email 5: Strategies To Write The Perfect Email
Step 5. Define a Goal For Each Email
Each email should push the sale forward, even if you don't include a promotional link inside.
→ Handling objections
→ Shifting beliefs
→ Driving authority
→ Planting seeds of curiosity by showing proof of work
Let's use the example above and give a goal to each email:
Email 1: Driving curiosity by showing social proof Email 2: Shifting beliefs Email 3: Handle Objections Email 4: Shifting beliefs Email 5: Driving authority
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