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A tweet isn’t just a tweet. It’s a masterpiece on transforming a complex idea into a simple concept.

I came across this tweet today, and I think it’s perfect for this article.
Most people overestimate the amount of followers they need to be in the top 98%.
I’d say most don’t want to grow a personal brand.
And most don’t know how to tweet.
No one is a self-born “tweeter.”
But everyone should strive to write better tweets, build an audience on twitter, and reap the rewards that comes with it.
In this article I’ll go over 7 models you can use to write better tweets that get people to like, retweet, and engage.

1. Repetition

Repetition creates consistency in the message and it makes it easy to read since your brain is able to focus on the meat out of the tweet.
It’s easy on the eye.
And it drives the point home.
The point of this tweet from @dvassallo is simple:
Most things that you do have no real impact in your life.
But the more you do them, the more chances you have on finding the one thing that does have an impact.

2. Analogies

I’m a big fan of analogies. Especially when you’re someone that creates a lot of content.
You can’t run out of ideas if you keep finding comparison points between your message and real-world events.
This tweet from @ryanstephens does that perfectly.
The lesson is simple.
Not everything you create will be a masterpiece.
But some will.
So keep creating.

3. Lists

Lists are popular on Twitter for a reason:
They’re easy to read.
And they they’re great when you have a lot of bite-sized lessons to share with your audience.
I love using this structure:
The headline states the topic of the message.
The bullet-lists are the meat of the tweet.
And the tag line delivers the final conclusion.
Here’s a great example from @SahilBloom.

4. Contrast

Contrasting between the past and the future is an implicit way to show internal progress.
It tells your audience you developed in some kind of shape or form.
And it gives them a clear birds-eye view of where you’re going.
This is another great example from @SahilBloom.
And again…
The tagline at the end states the conclusion which becomes the relatable point people want to achieve thus driving engagement.
Everyone dreams of having control over their time, so everyone agrees that freedom of time = wealth.

5. Perspective

Everyone thinks the grass is greener on the other side.
But what happens when you show them the downside of the other side?
Most think twice about it.
This tweet from @Route2Fi is a perfect visual example of that.
Everyone wants Buffet’s wealth.
No one wants to switch places with him and become 91 years old.
In a world where people prefer boldness over nuances…
Perspective matters.

6. Personal Stories

People love when you’re able to share your personal stories and teach them something with that.
This tweet from @AlexHormozi is a masterpiece.
It’s visual. (*1 month later*)
It has emotion. (No leads 😭)
It’s perfectly structured in the shape of a dialogue.
And it ends with a the lesson everyone can learn from.

7. Progress

Breaking down what your progress looks like gives people an easy visual cue to how much they can achieve if they follow a similar path.
That’s inspiring to say the least.
This tweet from @CJ_Johnson17th is incredible simple, but drives the point home in perfect fashion.
You want simplicity over complexity.


There’s a lot of frameworks, models, and templates you can use to write better tweets.
But at the end of the day…
What works on Twitter can be summed up to:
  • Great formatting
  • Great messaging
  • Relatable/Inspiring/Educational message
Follow me on Twitter for more content on copywriting and content creation.
Follow me on Twitter for more content on copywriting and content creation.
Daniel H.

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Daniel H.

Owner of E-mail Copy